An enlightening article by Lara Lee on Forbes describes the advantages of managing Community Relations by businesses (embracing communities, creating them or helping them thrive): Communities cost less, they grow loyalty, maintain authenticity, drive innovation and support natural reinvention.
And here is a related presentation by Awareness:
Steven Elop, president of Microsoft’s business division explains to Tim O’reilly about Microsoft vision for the future of Web2.0 within the enterprise – Sharepoint as a social software infrastructure for the development of enterprise social applications, SaaS and ad-supported programs. (via ZDNet’s Between the Lines)
Two years ago a presentation titled “Meet Charlie” became one of the most popular visual aids for promoting the concept of Enterprise2.0. “Charlie” is a typical Gen Y employee who brings his everyday web habits (i.e. reading blogs, collaborating through wikis, sharing bookmarks and connecting with friends and colleagues using social networks) into his work environment.
A lot has happened in the field of Enterprise2.0 since the original “Meet Charlie” presentation was published by Scott Gavin. Charlie has become an E2.0 icon and many takeoffs were based upon his collaborative work adventures.
I’m writing all this, because today I encountered with a very good “Meet Charlie” takeoff made by two IBMers, Sandra Kogan and Chris Reckling who wanted to present the abilities of the latest version of IBM’s E2.0 application, Lotus Connections (via Luis Suarez):
In an age of social computing, shouldn’t IT be referred to as WeT? 
