http://www.israelblechman.com Notes from Israel About Corporate Social Media (Marketing, PR, CRM) and Enterprise2.0 Wed, 15 Apr 2009 19:26:33 +0000 http://backend.userland.com/rss092 en An enlightening article by Lara Lee on Forbes describes the advantages of managing Community Relations by businesses (embracing communities, creating them or helping them thrive): Communities cost less,   they grow loyalty, maintain authenticity, drive innovation and support natural reinvention. And here is a related presentation by Awareness: Marketing ... http://www.israelblechman.com/embracing-communities-to-achieve-better-marketing-results/ Steven Elop, president of Microsoft’s business division explains to Tim O’reilly about Microsoft vision for the future of Web2.0 within the enterprise – Sharepoint as a social software infrastructure for the development  of enterprise social applications, SaaS and ad-supported programs. (via ZDNet’s Between the Lines) http://www.israelblechman.com/microsoft-20/ Two years ago a presentation titled “Meet Charlie” became one of the most popular visual aids for promoting the concept of Enterprise2.0.  “Charlie” is a typical Gen Y employee who brings his everyday web habits (i.e. reading blogs, collaborating through wikis, sharing bookmarks and connecting with friends and colleagues using ... http://www.israelblechman.com/meet-the-ibmer-charlie/ In an age of social computing, shouldn’t IT be referred to as WeT? :) http://www.israelblechman.com/just-a-thought/ Gil Yehuda, which I had the pleasure of discussing with him the state of Enterprise2.0 in Israel a few weeks ago, writes about a current threat to the Enterprise2.0 mindset – the growing unwillingness of knowledge workers to share their knowledge with others: All this sounds ... http://www.israelblechman.com/the-recession-and-how-it-influence-the-transition-to-enterprise-20/ What if Work Was Social Again? from Jive Software on Vimeo. A Jive software video promoting the company’s new E2.0 business suite. WOW. http://www.israelblechman.com/what-if-work-was-social-again/ The role of marketers has long been to hunt out clients and, with the aid of salespeople, capture this prey. However, particularly with the maturation of the Internet, the tide is turning. For instance, in the vacation market now, many people hunt out the holiday they want ... http://www.israelblechman.com/quote-of-the-day/ I have recently conducted a small research about Cisco’s social media presence for an Israeli software vendor that launched a new product alongside Cisco. locating Cisco’s activities within the social web wasn’t a very hard task to accomplish, since Cisco is absolutely everywhere. The vast and diverse participation of Cisco ... http://www.israelblechman.com/cisco-believes-in-being-social/ Been a long and quiet Saturday with plenty of time to catch up with my long waiting reading materials. Following are some recommended inks. Innovation Loves a Crisis. Jonathan Schwartz wrote a publics memo about the financial markets crisis as a catalyst of innovation and new opportunities. Awareness Report Shows Significant Rise ... http://www.israelblechman.com/weekend-reading/ I’m a very big fan Sam Lawrence, Jive’s CMO. I like his vision regarding the future of marketing and I think that he does a great job utilizing social media methods and tools in order to promote Jive’s social media tools and services. Sam has developed the character of  the ... http://www.israelblechman.com/for-your-own-sake-make-sure-youre-not-a-norman-naysayer/