Quote of the Day
The role of marketers has long been to hunt out clients and, with the aid of salespeople, capture this prey. However, particularly with the maturation of the Internet, the tide is turning. For instance, in the vacation market now, many people hunt out the holiday they want themselves. They use the Internet to find and then make choices, sometimes interrogating potential sellers online. In industries like this, the role of marketing is to make sure that a company’s products or services are easily found online, and that the company responds effectively to potential customers.
(Mistakes Marketer Make by David Corkindale, published in the recent MIT Sloan Business Insight edition).
Are we connected or socially disconnected…
I personally believe that technology has reduced our social capital—the
relationships that bind people together and create a sense of community.
Consequences include decreased civility, loss of behavioural boundaries
and increased crime. We must find ways to deal with our profound loss of
social connectedness.
Even though technological advances have contributed significantly to the
problem of isolation, the emphasis on individualism in today’s society has
compounded it.