Cisco Believes in Being Social
I have recently conducted a small research about Cisco’s social media presence for an Israeli software vendor that launched a new product alongside Cisco. locating Cisco’s activities within the social web wasn’t a very hard task to accomplish, since Cisco is absolutely everywhere. The vast and diverse participation of Cisco in various communities, social networks, and collaboration sites is really admirable (here is a Cisco presentation portraying a social media product launch strategy ). Add to that the social features Cisco has implemented within its own web site for customer, prospect and partner engagement and you get one of the most committed corporate social media adopters.
Cisco also employs social media tools and methods internally (Enterprise2.0) to “enable the company to accelerate productivity, growth, and innovation”.
It became a well known fact that successful web2.0/enterprise2.0/corporate social media adoption must be accompanied by an internal cultural change and have a senior sponsorship. After reading John Chambers’ vision about collaboration and web2.0 as the new enterprise engines, I am certain that Cisco got the senior sponsorship issue covered…:)
Update: More from Om Malik