Quote of the Day
The role of marketers has long been to hunt out clients and, with the aid of salespeople, capture this prey. However, particularly with the maturation of the Internet, the tide is turning. For instance, in the vacation market now, many people hunt out the holiday they want themselves. They use the Internet to find and then make choices, sometimes interrogating potential sellers online. In industries like this, the role of marketing is to make sure that a company’s products or services are easily found online, and that the company responds effectively to potential customers.
(Mistakes Marketer Make by David Corkindale, published in the recent MIT Sloan Business Insight edition).