Weekend Reading
Been a long and quiet Saturday with plenty of time to catch up with my long waiting reading materials. Following are some recommended inks.
- Innovation Loves a Crisis. Jonathan Schwartz wrote a publics memo about the financial markets crisis as a catalyst of innovation and new opportunities.
- Awareness Report Shows Significant Rise in Enterprise Social Media - Will It Continue? Bill Ives of FASTforward thinks it will.
- A List of Social Media Marketing Examples. A list gathered by Peter Kim comprised of 239 companies utilizing social media for marketing purposes. Admirable effort.
- IBM Rolls Out Bluehouse Social Office Suite. IBM is publicly opening its Lotus Connections (in my opinion - the most mature enterprise social computing environment available today) demo site.
- All Their Base are Belong to Us. Prof. Andrew McAfee is looking for E2.0 research questions suggestions.
- Crowdsourcing? Try expert sourcing. “Corporate America has hopped on the crowd sourcing bandwagon, but they may want to start considering another option: Expert sourcing.”
- An interview with Matt Rhodes of Freshnetworks. FreshNetworks is a social media agency from the UK and Matt is talking about the shift in the way companies engage with customers and prospects he witnesses.
- Shel Israel’s interview with IBM’s George Faulkner. Faulkner, editor in chief of IBM media library is talking with Shel Israel about IBM’s behind-the-firewall social media initiatives and experience.
- The Many Challenges of the Social Media. Jeremiah Owyang about the challenges social media professionals face and need to overcome.
- SocialText - the next generation. The E2.0 veteran (I’m following Ross Mayfield since 2004) is still innovating .